Sometimes life isn’t exactly how we want it to be. Sometimes the sun isn’t setting precisely where or when we want it to set. Sometimes the light glinting so prettily off a bottle’s edge is not glinting on the side that we want it to glint. Sometimes teeth aren’t white enough, a road isn’t straight enough, the sky isn’t blue enough, the beach isn’t empty enough. Sometimes the right model doesn’t have the right dress, sometimes the right room doesn’t have the right chair. Sometimes the right room (or the right chair, for that matter) doesn’t even exist at all.
And that’s where we get to play God.
With our CGI and retouching resources, the sun sets where we tell it to, the light glints where we put it, teeth are as white as we want them to be, and the beaches stretch on for miles. And if we want a chair (existing or not) to be in a specific room at a specific time of day, then by God, it will be.
Quite simply, our CGI, 3D, and Post-Production teams look at reality as merely a starting point. And whether it’s just a matter of tweakig that reality a wee bit to make it slightly better than real life has dictated through post-processing and retouch, or it’s a question of creating entire environments from scratch, we are quite used to altering the ”real” world to suit our needs. Or our clients’ needs.
If only the rest of our world was as easy to change. We’re still working on that.
Superstudio Retouch/CGI:
* Post Processing
* Image Retouch
* Computer Graphics
* 3D
* Computer Generated Images