“Inspired by the late 90′s north american sport commercials we set out to do the best commercial in the floorball industry – ever. Working with what set us apart from the competition – as a brand – meaning our legacy – our own story – the legend Börje Salming. This is why you see Börje instigating the battle between fellow Salming ambassadors Fredrik Djurling of AIK and the Swedish National Team and Finlands dito Lasse Riitesuo. Cool, fun, slick and techy at the same time, this is the commercial that will carry us through the 1011 season.”
- Thomas Nord, Head of Marketing and Design X3M Sweden AB
Superstudio stod för idé och produktion med hjälp av våra vänner på P.G.F Motion och Miniml AB.